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Bec Evans
Bec Evans Graphic Design

Bec Evans Graphic Design

10 signs it’s time to rebrand your business

  • January 30, 2020

You know that favourite outfit you bought that you loved at the time and it made you feel all confident but now it’s not fitting right, it looks outdated and you’d feel embarrassed to wear it out to lunch with your friends? The same thing can happen with your brand. Just like we replace our clothes when they’re becoming worn out and they no longer serve a purpose, often we’ll need to revamp our business image with a rebrand. Rebranding can be a subtle enhancement (hello new accessories) or a dramatic new look (let’s grab a new outfit!). So, how do you know when it’s time to rebrand? Here are my 10 tell-tale signs you likely need to rebrand.

1. You don’t have a brand yet, just a logo

First things first, your logo is not your brand, it’s only a part of your brand. A logo is an easily recognisable graphic element that visually represents your brand and usually includes your business name and possibly your tagline. Your visual brand also includes your fonts, colour palette, icons, patterns and your imagery style to ensure brand consistency – it’s the overall visual feel of your business. If you only have a logo – you don’t yet have a brand. Often cheap logo sites will create a logo but there is no strategy behind this creation and you’re missing the rest of the brand elements.

2. You have no brand consistency and it all seems too hard

When developing any kind of marketing piece, you use whatever colour you feel like on the day or you’re completely unsure of what colours you should be using. You have 14 fonts on the go and it hurts your cute head just thinking about it. Inconsistent branding results in people not remembering you. Consistent branding across all channels also increases revenue by 23% so it’s super important to ensure you have consistent brand colours, fonts and imagery styles. When you hire a professional to create your brand, they should supply you with a brand guidelines document, so you feel confident using your brand – it really takes the guess work out of the equation.

3. You cringe when you look at your marketing collateral

You don’t want to hand out your business cards at events and you’re embarrassed by your website. This is a big reason you need to rebrand because if you don’t like looking at your brand, there’s a good chance your clients don’t either. First impressions count and your visual brands role is to convey your message and values visually and position you as a professional in your field. If your visual brand is poor and you’re looking less professional and more amateur, you could be losing business.

4. You’ve changed

When you started your business, you might have had different values, different messages, different services and/or different offerings. Now that you’ve grown and expanded, you may be finding that your brand no longer serves your future growth. Maybe you have new goals and a new direction. In this case, a rebrand is used to get clear on your future direction, release the old parts that no longer serve your brand and to communicate your new direction and offerings.

5. New audience

More and more businesses are niching down. When you started you might have been marketing to everyone but now you have a very specific type of client. A rebrand is a great way to get crystal clear on your new client demographics to ensure your new brand is a magnet to them.

6. You’re blending in with the competition

If you’re swimming in a sea of marketplace sameness, it’s time to stand out from the crowd and be seen! You’re unique, and your brand should be too.

7. You want to raise your prices

You know you’re great at what you do, and you know you need to raise your prices, but your clients aren’t seeing the value. By rebranding, you’re able to reshape the way your customers perceive you and you can then raise your prices accordingly. Strategy is important, so be sure to work with a designer who uses a brief form to understand your new brand position.

8. You need to move away from a negative image

Unfortunately it can take time to build up your brand, but one business faux pas can damage your brand instantly. Rebranding your business after experiencing negative publicity isn’t easy, but it can be a good way to show your clients you’ve grown through what you’ve gone through and this can have a positive impact on your audience.

9. You’ve scaled fast

Maybe you needed to get your biz up and running fast so you took short cuts with your brand but you’ve scaled fast and now you need to compete with bigger brands. A brand specialist can work with you to position you well amongst the bigger guys using targeted brand strategies.

10. Ch, Ch, Ch, Changes

The last few reasons for a rebrand include a change in your geographical location or you’re wanting to expand into other regions in which you do business – often it’s a name change which results in a rebrand. Lastly, you may have partnered with a new business, taken on an investor or you’ve had a restructure and your brand needs to accommodate for these changes and a rebrand can ensure the brand is aligned with all parties involved.

If you’ve recognised you have a problem or two with your current brand, a rebrand can be a great way to refresh your business and move forwards with confidence. Branding is an investment in your business so be sure to hire a professional who can work with you on your goals to create a brand that positions you as a leader in your field.

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FREE EBOOK: WELL-BRANDED SOCIAL MEDIA

20 tips to create your visual vibe and attract your dream clients on social media

LET'S CONNECT ON INSTAGRAM

Knowledge is power 🧠 Last year I had a few ev Knowledge is power 🧠 

Last year I had a few events, retreats and speaking gigs lined up that never eventuated due to Cov!d and my torn Achilles but on Saturday, I finally got to chat visual branding with 20 amazing ladies overlooking the ocean at Sellicks Beach 🙌🏽

The retreat was held for a group of low-tox female-led business owners and I shared my branding and social media tips and tricks ✨

A big thank you @nikkibug1 for inviting me along to be a part of your Bloom retreat, it was lovely to chat to you all 🙏🏽🥰🌿
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#wellnessbranding #wellnessbranddesigner #wellnessbrands #branddesignstudio #visualbrandidentity #visualbrand #officialfleurieupeninsula #sellicksbeach #brandpresentation #brandpresenter #brandtalk #lowtoxlifestyle #lowtoxhome #brandevent #brandevents #brandeventaustralia #adelaidebranding #adelaidegraphicdesign #wellnessretreatsaustralia #wellnessretreat #businesschicksau #businesschicksaustralia
BRAND LAUNCH 🎉 Part 3 – Elle Blackwell Fitness BRAND LAUNCH 🎉
Part 3 - Elle Blackwell Fitness & Health

Elle tried to DIY her own brand but admits she felt stuck. We had a good chat and I created a mood board that showed the direction of her new brand. From there, I developed her brand and we carried it across her social media, business cards, she’s added an email signature and her new website is currently being built using her brand guidelines and everything is super consistent and professional! 🙌🏽

The brand guidelines document is an eBook that includes how to use your logos, what fonts to use, colour palette with codes for online and print use, imagery style, how to apply the brand in the real world, and lots more useful info.

Having guidelines takes the guesswork out of trying to create social graphics and marketing materials, and branded Canva templates mean you save heaps of time. Who doesn’t love saving time right?! ✨

@fit_girl_elle_ 🏋🏼‍♀️
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#wellnessbrand #wellnessbranding #wellnessbrands #fitnessbrand #fitnessbrands #fitnessbranding #fitnesslogo #wellnesslogo #perthcoach #perthcoaching #fitnesscoachforwomen #fitnesscompetitionprep #womenshealthcoach #nutritioncoachforwomen #compprepcoach #femininebranding #mindsetcoaches #perthfitness #perthfitlife #perthnutrition #bodytransformationcoach #healthcoachforwomen #corporatewellnesscoach #healthbrand #healthbranding #healthlogo #minimalbranding #minimalbrand #nutritionaustralia #fitnessaus
BRAND LAUNCH 🎉 Part 2 – Elle Blackwell Fitness BRAND LAUNCH 🎉
Part 2 - Elle Blackwell Fitness & Health

I worked with @fit_girl_elle_ to deliver the following:

⋒ Brand mood board
⋒ Bespoke logo design + sub logos
⋒ Development of imagery style
⋒ Brand icons
⋒ Brand guidelines
⋒ Social media templates and banners
⋒ Design and printing of luxe business cards
⋒ All brand assets and templates added to Canva Pro

Part 3 continued in next post
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#wellnessbrand #wellnessbranding #wellnessbrands #fitnessbrand #fitnessbrands #fitnessbranding #fitnesslogo #wellnesslogo #perthcoach #perthcoaching #fitnesscoachforwomen #fitnesscompetitionprep #womenshealthcoach #nutritioncoachforwomen #compprepcoach #femininebranding #mindsetcoaches #perthfitness #perthfitlife #perthnutrition #bodytransformationcoach #healthcoachforwomen #corporatewellnesscoach #healthbrand #healthbranding #healthlogo #minimalbranding #minimalbrand #nutritionaustralia #fitnessaus
BRAND LAUNCH 🎉 Part 1 – Elle Blackwell Fitness BRAND LAUNCH 🎉
Part 1 - Elle Blackwell Fitness & Health

Introducing the new brand for Elle Blackwell Fitness & Health ✨ Elle is a Perth based coach specialising in fitness competition preparation, body transformations, mindset and performance, health and nutrition coaching and corporate health and performance.

Oh, and she’s also a 6 x bikini champion! 🏆 I’ve known Elle for many years through fitness competitions and she’s a wealth of knowledge, it was awesome to help @fit_girl_elle_ level up with new branding that positions her as a professional in her field 🏆

Part 2 continued in next post
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#wellnessbrand #wellnessbranding #wellnessbrands #fitnessbrand #fitnessbrands #fitnessbranding #fitnesslogo #wellnesslogo #perthcoach #perthcoaching #fitnesscoachforwomen #fitnesscompetitionprep #womenshealthcoach #nutritioncoachforwomen #compprepcoach #femininebranding #mindsetcoaches #perthfitness #perthfitlife #perthnutrition #bodytransformationcoach #healthcoachforwomen #corporatewellnesscoach #healthbrand #healthbranding #healthlogo #minimalbranding #minimalbrand #nutritionaustralia #fitnessaus
BRAND LAUNCH 🎉

Introducing Amethyst Infusion ✨ Today Anne launches her new brand with a new name! After a turn of events in 2020, Anne is now offering her healings in a full-time capacity and she’s launching today on the first day of February which is her birth month and her birthstone is amethyst! #alignment

I worked with Anne to deliver the following:

⋒ Brand mood board
⋒ Bespoke logo design + sub logo
⋒ Development of imagery style
⋒ Custom brand illustrations and icons
⋒ Brand guidelines
⋒ Social media templates and banners
⋒ All brand assets and templates added to Canva Pro

I love Anne’s tagline, ‘awakening and nurturing your soul’, and she does that through advanced alchemy energy, sound healing, Ayurvedic massage, crystals, womb rituals and essential oils, all from her sanctuary here in Adelaide ✨

I’m so excited for you Anne and congratulations on starting this next chapter, I’ve loved creating brand magic with you 🙏🏽✨💜

@amethyst_infusion
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#wellnessbrand #wellnessbranding #soulfulbranding #soulfuldesign #soulfuldesigner #spiritualbrand #spiritualbranding #brandillustration #brandillustrator #wellnessdesign #wellnessdesigner #wellnessillustration #reikibusiness #ayurvedapractitioner #reikipractitioners #energyhealersofinstagram #wombhealingaustralia #wellnessaustralia #wellnessadelaide #amethystcrystals #purplebrand #soundhealing #soundhealingaustralia #heartcentredbusiness #heartcentredliving
Thinking of everyone affected by the Cherry Garden Thinking of everyone affected by the Cherry Gardens fires here in South Australia 🙏🏽 It’s been a really hot few days and it’s saddening to hear somebody was arrested for causing such destruction 😔 A little rain has arrived so let’s hope it can help those in need 🌨

I spent yesterday eating smoothie bowls, a quick (hot) beach clean and stayed under the aircon planning out my workload. By nighttime we had the sunset over the ocean in one direction and a large smoke cloud in the other. Well done to everyone on the ground and those helping others 🙏🏽

Please help where you can, there’s people and animals who need our support xo
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