You know that favourite outfit you bought that you loved at the time and it made you feel all confident but now it’s not fitting right, it looks outdated and you’d feel embarrassed to wear it out to lunch with your friends? The same thing can happen with your brand. Just like we replace our clothes when they’re becoming worn out and they no longer serve a purpose, often we’ll need to revamp our business image with a rebrand. Rebranding can be a subtle enhancement (hello new accessories) or a dramatic new look (let’s grab a new outfit!). So, how