Ultima Active is a fitness wear brand founded in California, USA by fitness trainer and IFBB pro athlete, Ashlee Mane. Ashlee wanted a modern, minimalist logo that could be applied to her activewear, swing tags, order bags, social media tiles, website and more. The Ultima Active motto is ‘every woman is an athlete’ and they believe that all women should be able to look and feel fabulous while moving their beautiful bodies – here here!
As fabric stretches, the emblem needed to be simple and able to be legible at a small scale. We applied modern fonts with a neutral colour palette and added in professional photography to complete the visual brand.
Logo, sub-logo, brand mark, colour palette, typography, brand guidelines, branded e-newsletter template, web banners.
Thanks so much girl! You really did an amazing job! I’m sooooo in love with the logo and OMG it took so much stress off my plate. I’m so so glad we worked together! Loved that you took the time to talk to me about it and gave me options but the minute I saw it I knew. It looks great on the pieces. Thanks so much again lady! – Ashlee, Ultima Active